Global Digital Marketing & Retail by Alex 66
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. Welcome back! I summarized some great links again, I stumbled upon this week.
😆10 Awesome advertisements to make your day with a smile
Just a couple of awesome ads, to make you smile or start creativity (do go to the dentist though) 😊
And now we are at it, one awesome reward winning Japanese advertisement. Watch to the end to see what it is about 🤣
🎣Advertisements hooks
I am a strong believer in ad hooks. Don’t start from scratch, start from a hook. I wrote about this already many times in this newsletter. Now I stumbled upon this framework or infographic. Use it in your advantage:
Earlier post on ad hooks or here another one
🔍The state of Global E-commerce in SEO (huge slide deck)
I am a big fan of Aleyda Solis and she published a new slide deck that is very, I repeat very, valuable for everyone in international e-commerce. Use it to fill your backlog or to convince your stakeholders on what’s going on and where there are opportunities. Note also the differences in behavior and results between countries
Full 100mb+ slide deck via my dropbox:
🎋Custom GPT’s for marketing and e-commerce
More and more people setup custom GPT’s suitable for marketing and e-commerce. I have linked two below. These custom GPT’s really help speeding things up. One is NL focused but I share it anyway because it can easily be scaled to other platforms or countries it’s a GPT to get search queries from Dutch marketplace bol.com. I asked the GPT how it is setup and how it determines the keywords, it gave a clear breakdown and answer.
The other one is a custom GPT for creating ad creatives. That one is really fun, I asked to demo its capabilities and it gave a breakdown how it works as well. So even if you do not try the custom GPT this breakdown helps you in the creativity process. I am not sure how long the custom GPT’s will work as they are custom and not mine, but great ideas. I guess many of those custom GPT’s can be really good and end up (paid) on gumroad.
Bol.com search term generator: https://chatgpt.com/g/g-67333c428a6c81908ab97812e0fdea63-bol-com-search-term-generator
Ad concept creator: https://chatgpt.com/g/g-vIRpR7fFy-ad-concept-ideator-guru
🇺🇸 WalMart’s retail revolution: how AI is powering shopping experiences and solves problems
Check out this video where WalMart explains what they are going to do (or partly already doing) in terms of problems solving with AI. Great work from the product managers at WalMart I think, looks very promising.
“As we continue to build the future of Adaptive Retail, Walmart is leveraging AI and GenAI tools to transform holiday shopping this year, creating faster and more convenient customer experiences,” said Hari Vasudev, Executive Vice President and Chief Technology Officer, Walmart U.S. “Learn more about how technology is upleveling the holiday shopping spirit, from discovery, to purchase and delivery and even returns.”
Details: https://fooddigital.com/tech-ai/ai-powered-shopping-personalisation-at-walmart
🇳🇱 Coolblue: small UI things can make happy -and build trust-.
You surely recognize this. Apps that push people to leave a review on the app stores. Sometimes just small UI things make me happy. I just ordered a gift card on coolblue and at the confirmation screen I see this below. It says (roughly translated)
Do you like the coolblue app?
Would you like to review our app in the play store?
Yes, I will do it
Don’t ask this again
Remind me later
I think these options make a difference, usually you can only select, yes or no, but not “don’t ask me later” and also not “remind me later”. I like this approach from Coolblue.
By the (small) way, this is also such an example. The order confirmation email snippet shows a green checkmark (so it makes me feel everything is alright) and it gives in the preview snippet all other things I need to know, where it will be delivered. Great job Coolblue.
🧔♂️Brandfun: Beard Papa’s
I once took a picture of this “funny brand” when I was in Manila in a large shopping mall, not knowing at the time that ‘beard papas’ is so large it has expanded to over 485 stores across 15 countries and territories! They are even in London now.
https://www.beardpapas.com/
Picture taken at the mall of Asia, incredible mall in Manilla: https://www.smsupermalls.com/mall-directory/sm-mall-of-asia/information
Thank you for reading,
Greetings,