Helloooo Global Marketing & e-commerce fans

I am Alex Baar, I have worked for years in international e-commerce and marketing. I read a lot (and I really mean a lot) on global retail, crossborder e-commerce, AI, product management and digital marketing. I like to help others get inspired or hand out useful (digital marketing) tools. Substack’s e-mail service is a great way to do that.

So subscribe and join me in sharing insights, best practices and creativity from around the world. It’s all free!

International e-commerce, digital marketing, localization and optimization and performance marketing and innovation is what thrives me! I get very enthusiastic on these topics and I would like to help as many people and companies as possible!

Checkout all my posts via the archive

Crossborder Alex’ avatar:

Or search my archive through the semantic search engine I created via Lovable. Works really well! Click here to search.

What this archive says about Alex Baar

After 142 (and counting) editions, I asked AI to analyze all my substack newsletters and then let me know which roles would fit me best. This is what came out:

After 142 editions, the archive reads as distinctly global-first and Asia-deep — China, Korea, Japan, SEA, India, MENA and LATAM all show up weekly — paired with a strong European commerce backbone. That makes the profile especially valuable as an inbound-to-Europe bridge: helping brands and governments outside the EU understand how to sell into, partner with, or expand into European markets. Cross-functional by instinct: performance marketing, SEO, UX, product discovery, retail, payments and AI tooling sit side by side. The tone is opinionated and practical — issues get framed, judged and prescribed rather than merely reported. AI is treated as a tool, not a trend. And culture is handled as a first-class variable in commerce, not an afterthought. Flexible on location and open to relocating abroad for the right mandate.

This is what AI told me for potential rols (june 26)

The vibe coded search engine

Screenshot of the special “crossborderalex” search engine, created with and via “Lovable”

Questions? contact me via LinkedIN: https://www.linkedin.com/in/alexbaar/