Global Digital Marketing & Retail by Alex 83
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. Welcome back! I summarized some great links again, I stumbled upon this week.
Goodmorning everyone from Istanbul Turkey, where I am making a short city trip for the weekend. But of course I made time to write the weekly newsletter. Hope you all like it, it is filled with great information again! Check it out below.
🔍Alayda Solis: SEO for brand visibility a new great slide deck
Alayda, has a new slide deck out. This time on SEO for brand visibility. I think worth a share. Maybe for most experienced SEO-ers or digital marketers it’s not new, but it does give guidelines and lots of examples. In very short:
For smaller companies, brand building is the biggest SEO challenge, while for larger companies, it’s product (execution buy-in & alignment).
Google wants to showcase “real brands with expertise” in search results.
It's critical to optimize your brand information across your entire web presence, not just your main site.
You can download the presentation here: https://speakerdeck.com/aleyda/seo-for-brand-visibility-and-recognition or via my dropbox here: https://www.dropbox.com/scl/fi/069gi9p308m3y094lqsh9/SEO_For_Brand_Visibility___Recognition_-_SEO_Sydney_Conference_March_2025.pdf?rlkey=cmjkkwvxm50dgn4416gt3bjb5&st=84zr6uem&dl=0
📖Little book of strategy ; great read for managers
I like book, and I also like when the books are little -it makes grabbing knowledge fast-, and I also like strategy, so what more do I need then this “Little book of strategy”?
It’s on topics like:
Growing Pains: As a company grows, communication systems and processes must evolve. What works for a small team will not work for a larger team. This includes meetings, chats, team lunches, and documentation.
Meetings should have clear agendas, start and end on time, and have documented notes and goals.
The number of participants should be minimal.
Meeting times should be shorter (30 minutes max, except for working meetings).
Small teams can share an office or chat channel, but larger teams require more structure.
Leaders should empower team members, provide them with the necessary information, and create a culture that allows for mistakes.
Get it yourself here in PDF or online: https://thewavingcat.com/publications/the-little-book-of-strategy/
🇨🇳 Unique Restaurant in China
If you want people coming to your restaurant you an do a couple of things. One of them is to be really unique, to create something that people talk about. This restaurant in China does exactly that. You eat your hotpot and you can grab ultra fresh strawberries for dessert. Fun isn’t it?
That’s one of the things so nice on China, there are constantly new concepts coming out, much more then in Europe, in my opinion.
🇹🇷 Google Reviews: building trust and get crossborder Alex into a restaurant
I am for a long weekend in Istanbul, Turkey. Great city! So many things to do and see and I can step into my favorite part of the world -Asia- as well.
I was walking a bit in town and I realized that putting out these “review” signs at a restaurant, it really helps. I only went to this restaurant because they so publicly encourage people to give reviews. Then it must be good, isn’t it? And it was. It seems they have a service “in between”. First you get a rating and after that you can directly upload a video review or a written one, that redirects to Google.
🔍Search update: is AI generated content rewarded by Google?
Then a bit more on search, I think this is important to understand. We are moving from individual keywords to topical authority and content really needs to be trustworthy, that’s what is rewarded. So how it works”:
Google’s system:
Starts with a user's question.
Uses its search engine to find relevant information from public sources (the internet).
Feeds that retrieved information to the LLM (Large Language Model).
"Grounds" the LLM's response by verifying it against the information found in the search results.
Provides the answer along with links to the original public sources.
So, in essence, Google verifies the information it presents by cross-referencing it with what it finds on the open web.
It also appears there is a new technique beyond RAG, this article describes that. If we are heading in that direction it is important to emphasis on real-time information, so updating content more frequently and to structure it even more.
At the same conference an answer was also given to the question if just publishing a lot of AI generated content can help or that it is punished. The short answer is:
AI content is not inherently problematic, But if it’s being used to mass autogenerate unoriginal, unhelpful content, that can result in lower rankings.
These pages are often judged by Google’s “quality raters”.
In the basic’s it all does not change. Create valuable content and you will be rewarded.
🇨🇳 Temu is going into the the fast moving consumer goods including food
And so it begins! Temu is tapping into the fast moving consumer goods including food in NL, AT, DE and BE. I like it! Temu is innovating and that’s good for all. Their marketplace will open in these categories:
🍽️ Food & Beverages
🧴 Personal Care & Hygiene
🏡 Household Products
💊 Health supplements
🐾 Pet Care
📚 Office & School Supplies
🌿 Flowers & Plants
Details:
🧪The LinkedIN algorithm in 2025
Crossborder Alex kudo’s to mr Richard van der Blom on creating this infographic. Use it to optimize your LinkedIn strategy.
https://www.linkedin.com/in/richardvanderblom/
That’s it for today, I go explore Istanbul! I hope you liked it, I enjoyed writing it. Thank you for liking and subscribing.
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