Global Digital Marketing & Retail by Alex 81
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. Welcome back! I summarized some great links again, I stumbled upon this week.
Goodmorning everyone! Thank you for reading my newsletter, in this edition again a few great topics! Start reading! Want to listen to the newsletter instead of reading? Try the podcast I created with NotebookLM specifically on this edition of the newsletter:
🈂️The “customer minute”. Give it a try
A few years ago I was at a workshop on customer centricity. I took a lot of pictures including this one. The "Client Minute" ("Klantminuut" in Dutch) is a structured, customer-focused exercise used in industries like marketing, sales, customer service, and consultancy. It involves taking a short, dedicated moment—typically 5 to 10 minutes—to reflect on the customer experience. Identify areas for improvement, and brainstorm to take actionable steps to improve the customer satisfaction. Despite its name, the "Client Minute" is not strictly one minute; it usually lasts a few minutes and can be conducted once a week, before a meeting, or during a team huddle. I know companies who do this for every larger meeting for example to get the focus on the customer. It is important to follow up on improvements. I translated the picture as you see and in the picture you see the main questions to ask. So in summary:
Duration and Frequency: It typically lasts 5 to 10 minutes and can be held weekly, before a meeting, or as part of a regular team discussion.
Format: A facilitator (e.g., a team leader) leads the session, posing reflective questions to the group. Team members share insights, experiences, and ideas.
Setting: It often takes place in a meeting room, as shown in the image, where questions are displayed on a screen to guide the discussion.
So go do this excersise, it makes business a better place!
⚠️Important: agentic browsing on Opera
I see this as really important for all marketer and e-commerce enthusiasts. Agentic browsing is coming and it will impact many many aspects of the user experience and our daily jobs. This week Opera, you know the little browser from Norway, shared a video of their preview mode, so it’s really coming up. In short:
Uses DOM tree for navigation (needs well structured webshops and will impact design)
Will reduce 'manual searches'
Might also work with partner sites like WalMart (or favorited retailers) not known yet.
Changes metrics (e.g scroll depth, clicks, user behavior)
This agentic version from Opera is very privacy focused (inside browser, on device)
Things go fast now, Amazon is coming up with Alexa+ and now Opera with an integrated agentic search.
Details on Opera:
https://blogs.opera.com/news/2025/03/opera-browser-operator-ai-agentics/
Details on Amazon:
https://www.amazon.com/dp/B0DCCNHWV5?
🚨Agent Decision Optimization
In line with Opera’s agentic browsing, I want to highlight this great onepager from Greg Isenberg, because he is right. The next big important thing is “Agent Decision Optimization”. How can organisations make sure that they adapt on the “agentic browsing” revolution. In my opinion it is very well possible to adapt but you need to be aware of what is coming and that’s what this onepager is about. In my opinion a very important document.
Source of the one pager: Greg Isenberg
📹Strategyzer: the ideal (B2B) customer profile
One of the first strategy books I read were those from Alex Osterwalder, great books really and I can recommend them. Especially the customer profile part I always liked and used many times. I stumbled upon this video where mr Osterwalder explains the ideal customer profile and I recommend watching it. It’s not the standard story there are also new things in the video, things that are important to really understand your customer and buying committee.
Details on Alex Osterwalder here: https://alexosterwalder.com/
❤️The product Analytics playbook: a framework for customer happiness (HEART)
This great infographic comes via this newsletter (can recommend it, see subscribtion box below). This is a framework for measuring customer centric success. I like it a lot. HEART stands for Happiness, Engagement, Adoption, Retention, and Task Success.
Details: https://www.productcompass.pm/p/the-google-heart-framework
🇸🇬 Foodpanda on Q-commerce and Trends
When I am in Asia, I use Foodpanda to get the great food from Asia in a fast way. So when there is news on Foodpanda I read it. Here’s a nice interview with Raphael Zennou from Foodpanda and I specifically like that they are really customer focused.
However, we realised that customers do not need their deliveries ultra quick. There have been a number of competitors within the online grocery space, but 95 per cent of them have since exited because they weren’t able to fully adapt to what consumers really want: a comprehensive selection of items, and dependable delivery. Now, we’re the only sizable online grocery store player in the region, simply because we are able to meet consumer demands.
🔍Chrome’s omnibox can help with SEO /search intent insights
Didn’t know this one: chrome has “omnibox” a diagnostic tool, that reveals how the Omnibox processes search queries, offering insights into autocomplete suggestions, relevance scores, and sources like search history or Google trends.
It’s valuable because it reveals user search behavior and intent, helping optimize keywords and content to match what users are likely to type. It also highlights how Chrome prioritizes suggestions, offering clues to improve site visibility and branding. By analyzing these insights, SEO-ers or site owners can refine strategies to boost discoverability and align with real-time search trends.
Give it a try, further explanation via: Dan Hinckley : https://www.linkedin.com/posts/danielhinckley_seo-tip-hidden-inside-chrome-is-a-little-known-activity-7303439341568020480-LC11
🧐Wise words on product management
Wise words from George from product management world. I think important to remember, for myself as well.
Most PMs waste time seeking 100% consensus. The hard truth: you don't need everyone to agree. You need everyone to be heard and understand why.
There are three types of consensus:
Enthusiastic: "Hell yes!"
Supportive: "I can work with this"
Accepting: "I understand why"
Best to achieve:
70% should support
20% can accept
10% may disagree but understand
Better than chasing 100% agreement for months.
Details: https://x.com/nurijanian
🇨🇳 Entering China : 5 ways to sell in China
I like China, having worked there and visited many times (and hopefully many times to come), I tend to follow lot’s of China news. In the past it was all about Chinese brands coming to the West but more and more it’s the other way around. Therefore I share this “Walk the Chat” Weixin article on exactly that topic. It might be useful if you are seeking to expand to China:
Details: https://mp.weixin.qq.com/s/EC6-o8NyDSW2J1k8gFMKKw
Or you can also get additional info via: https://agencychina.com/
That’s it for today, I hope you liked it, I enjoyed writing it. Thank you for liking and subscribing.
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