Global Digital Marketing & Retail by Alex #8

Inspiration from across the world

📣How to Craft Better Demand Messages for your B2B Product

In B2B often 99% of your market is not actively shopping for your product. LinkedIn’s B2B research center states that 95% of your audience is not in the market for your product(s).

This framework helps in crafting the right message when messaging to the out-of-market audience...Don't talk about your product. Instead, put a spotlight on the problem your product solves by messaging on these 4 elements in the graph.

When you capture demand, it is important to convince your audience to take a closer look at your product. Remember, it is just to get them to take a closer look — not convince them to buy the product yet.

📖 Free e-book or e-pages on Typography

Everyone who manages an online product should have this book bookmarked or read. It explains everything about typography and its importance of it. Unfortunately, it is called a book but there is no download option, but the pages are easy to browse through.

https://imperavi.com/books/ui-typography/

🇪🇺 Geo Blocking regulation review: important information for sellers

I recently read a column from Wijnand Jongen on the topic of cross-border selling in the EU that I would like to share here.

Especially smaller traders in Europe should be aware of the review that is coming up in the EU on the Geo-Blocking regulation from 2018.
In the current regulation, companies can decide for themselves in which country they want to sell their goods, but as Jongen points out there are discussions and potential amendments that could expand the scope of the regulation. If these changes are implemented, sellers might be obliged to sell and deliver goods and services across the entire EU, regardless of the sellers' own operational capabilities or business strategies.

We can already see from the discussions in the European Parliament that some MEPs seem eager to change this principle and potentially oblige a small online seller based in Malta to deliver a fridge to a consumer based in Denmark.

Let’s hope Jongen and the e-commerce lobby succeed, as forced selling in all member states is not good for the European e-commerce business.

Read all the details in a column in the excellent cross-border magazine (free to download) via the link below.

https://cross-border-magazine.com/

Adalysis: PPC predictions 2024

Adalysis often has good blog posts on performance marketing. Recently they published their PPC predictions (mainly focused on Google). Worth reading.

While PMax can work for small to mid-sized ecommerce companies, PMax has failed B2B and lead gen companies since these campaigns launched. While there are exceptions when advertisers do well with these campaign types, they are exceptions, not the rule.

Eric Schmidt’s dream of just giving Google your credit card and sitting back to let the conversion roll in is still a long way away.

We don’t expect SGE to be the default experience in 2024 or that Google will launch any metrics associated with SGE. We should see announcements, adoption rates, and excitement for SGE next year, but we shouldn’t be obsessed with how it works yet.

Just remember, AI/ML can’t function properly without data and context. If your data isn’t accurate, or your ads and website’s context don’t match the search intent, your account suffers.

https://adalysis.com/blog/6-common-ppc-predictions-that-will-not-come-true-in-2024/

🤩92 2024 trend decks!

Someone took a look into the future and saw that there are people who like trend reports. This person put 92 of them in a Google Drive. Reports from Hootsuite, Expedia, LinkedIn, Ogilvy, Kantar, and much more. Thank you unknown person!

https://drive.google.com/drive/folders/1EBkCM7Bt_4tYhLQlKXj7yAh98-NcqD3u

🇹🇭 Brand Fun: Dr Chcuk professional translator

I took this picture in Thailand, I forgot where.
Dr Chuck sure knows how to do branding🤣

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