Global Digital Marketing & Retail by Alex 74
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. Welcome back! I summarized some great links again, I stumbled upon this week.
🔮AI 2025 predictions by Greg Isenberg









I follow Greg Isenberg, he has lot’s of ideas and reading his content helps me also to think more creatively (which I like). Now Greg has send out an e-mail with 2025 AI predictions. As the e-mail is difficult to share here, I just copy pasted his predictions in an infographic. Use it to get ideas for startups, to strategically think what is going to happen and how it can impact your business or work and where there are opportunities, there are lots of them.
Prefer a PDF? Got ya here via my dropbox: https://www.dropbox.com/scl/fi/alscya38z54kqqzivdoqj/Greg-Isenbergs-2025-AI-predictions-1.pdf?rlkey=mij9bt7kud1jsxwjjoukizqos&st=goumxoqo&dl=0
Kudos to Greg! I think most, if not all predictions make sense and there will be great new things in 2025!
PS I promise this was the last 2025 list in my newsletter 😉
🇮🇳 India: Zepto has setup a new entity: zepto marketplace
Sometimes it’s nice to learn about businessmodels you never expected to exist.
This is such one (for me). Indian B2B to B2C specialist Zepto.
Zepto, founded by Aadit Palicha and Kaivalya Vohra, currently runs on a business-to-business structure through Kiranakart Technologies Pvt. Ltd. Under this setup, Kiranakart sources products directly from brands and sells them to a select group of licensed firms, including Geddit Convenience, Drogheria Sellers and Commodum Groceries.
These companies, in turn, list and sell the items on the Zepto platform to end consumers. Each of these licensee firms pays a fee to Zepto for every sale completed on the app. This structure stands in contrast to marketplace models used by competitors, such as Blinkit and Swiggy Instamart, where various sellers directly offer goods to consumers.
Now Zepto announced they are going to transition to a marketplace model where they can offer much more products. It’s interesting to follow because how will they differentiate from other existing marketplaces? From what I read mainly on:
Ultra fast delivery (under 10 minutes sometimes due to micro warehouses)
Technology and logistics excellence (advanced AI integration)
Quality control
User Experience optimization (optimized for quick commerce, nice word he?)
Partnerships
I will try to get an account for Zepto’s app, to see how it all looks like and get back on it later.
😎Cool: custom gpt that scans reviews of competitors and creates ads & more
This is cool, a custom chatGPT trained to write Ads based at reviews. Works really well.
1. You enter a keyword and pick the country or language.
2. It analyzes reviews from 10 competitors.
3. You get a table of most common customer pain points.
4. Then - it spits out ads: 10 attention-grabbing headlines and 4 killer descriptions. All focused on issues the GPT has found about your competitors.
➡️Here is the GPT: https://chatgpt.com/g/g-67599cd2460c8191ae71c896464fdac7-reviewsinadsgpt
↪️Similar one a Cialdini GPT: https://chatgpt.com/g/g-xBWxwpLpn-cialdinigpt
🏹Same same but different a PAS (problem, agitate, solve) framework GPT: https://chatgpt.com/g/g-0IRLxiLsa-pas-framework-gpt
🍻Kudo’s to the creator: https://www.linkedin.com/in/marc-cornelius/
🧑🎓Just finished: reasoning with o1 course
I just finished this short course “Reasoning with o1”. Now it is really a short course and it’s also easy as you do not have to do any test or so. Still I can recommend it to watch the videos. They dive into how LLM’s work and how -from a development perspective- and how you can use several models to get the most efficient output. The course also explains that with o1, traditional chain-of-thought prompting is no longer necessary, simplifying the reasoning process and they dive into how it works and when to use which model.
It’s a bit technical, but still worth it, for sure for developers, but also for (potential) product managers or product owners as you will understand better the possibilties and you can also understand developers better.
Just go here, it’s free: https://learn.deeplearning.ai/courses/reasoning-with-o1/lesson/1/introduction
🇨🇳 🇪🇸 MiniSo Land at Nanjing Road encourages interaction and displays IP products







I was walking in Shanghai recently and MiniSo -you know the Japanese looking, Chinese retail chain- at Nanjing Road, really had an impressive outdoor signing, coulnd’t miss it. So I took a look.
Appearantly it is a concept: MiniSo land. An IP-scenario retail concept store where MINISO brings together beloved intellectual properties (IP) like Harry Potter, Sanrio, and Disney into a theme park-style shopping experience.
It features multiple themed zones over multiple floors, each dedicated to a different IP, offering a special shopping journey.
The store design is made for interaction and pictures, with areas for blind boxes, cosmetics, and unique photo opportunities.
Now I read the concept is coming to Europe as well (Spain). Some pictures above from my Shanghai visit.
https://insideretail.asia/2025/01/07/miniso-land-concept-store-debuts-in-spain/
🇺🇸 Meta exempted top advertisers from standard content moderation process
Was reading this article “Meta exempted top advertisers from standard content moderation process” in the FT.
Meta's practice of exempting high-spending advertisers from standard content moderation, highlights a critical issue in large organizations: the apparent loss of agility and low-level autonomy i.m.h.o.
This case underscores the need for agility, where even large entities must remain flexible to correct errors without favoritism. I think also important to make things not complicated as appearantly it was at Meta.
It also emphasizes my thoughts to -as a company who is advertising at the large platforms, like meta- always have a small team testing and trying more niche advertising platforms, to learn and support those smaller platforms. It also helps not to be to dependend on the large ad portals like Meta.
Of course most important to focus on organic reach, worth of mouth which in many cases is perfectly possible to expand. Just being creative with advertising and growth hacking is also fun 😉.
Paywalled: https://www.ft.com/content/92552cd1-c42a-4bbc-9068-413c62a9b018
Unpaywalled: https://archive.is/3Q20f
😎389 Looker Studio Templates Database (1079 pages)
Ok! Take a look at this! Very useful for everyone busy with lookerstudio and creating dashboards. Need I say more? Just take a look! Thank you Jetmetrics!
https://jetmetrics.io/ultimate-dashboard-collection
That’s it for this edition.
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