Global Digital Marketing & Retail by Alex 127
Goodmorning everyone! Another edition of my newsletter on everything I find interesting. Mostly on Global Marketing & Retail. Go check out this edition.
❤️Lenny’s podcast: Lovable on branding, growth and PM
Time to share a Lenny podcast again. Lovabale seems to be a great company and I even got more enthusiastic when I saw this pod. I summarize my highlights below.
Velocity of shipping: it is our number one core value Ship things you can talk about. Yeah, I so much like that!👍👍 It forces creativity and really understanding your customers.
Emotional investment: Since building is now fast and cheap, companies can finally afford to invest in the "emotional feel" of software, ensuring users get energy from the interaction rather than finding it painful to use. Different mindset then tradiontal PM, focus on those outcomes it might be connecting features or journeys! Very nice and in alignment with more AI PM.
User-Driven prioritisation: Elena notes that their shipping velocity is intended to make users feel that the product is changing every week based on their interaction and engagement. Also something I have been reading a lot about the past year but most companies still NOT do, They say they are user driven, but in practice QBR cycles and revenue assumptions usually win. Quarterly Business Reviews lock teams into predefined goals months in advance. Even when fresh user data points in a different direction, organisations rarely change course because they’ve already committed to specific outcomes internally. True user-driven development requires a completely different operating rhythm: shipping weekly (or faster), collecting signals continuously, and adjusting the roadmap in real time. I believe in the latter and I think we should advocate that way of prioritization. In the age of AI it’s even more important.
Discord community: Lovable maintains a very active community on Discord with hundreds of thousands of members where users bounce ideas off each other and explore the product's capabilities. Also very good and I think, any company can do that, maybe not on Discord, maybe not even on your own website platform, but just use Meta, or YouTube or whatever platform fits to organise an active community. I can visualize that immidiatly as useful for many companies.
At Lovable, the concept of "Brand as Product" means that the brand is not a separate marketing function but is entirely embedded within the software itself Elena Verna explains that because the company does not yet have a dedicated brand marketing team, all brand work is funneled directly into the product experience. To give the software a distinct personality, Verna works closely with designers to incorporate "love marks" and unique interactions. These are small, deliberate elements within the interface intended to make the product feel like it is "speaking" to the user. The goal is to move beyond simple utility and create an emotional connection where the user feels they are interacting with something unique rather than a generic tool. Yeah Lovable is a tech only company but even if you are not you can still use this vision to your advantage in your own digital channels.
Lovable mentions having a full-time vibe coder on the team, who is “not technical at all” in the traditional sense. He is self-taught in AI tools and acts as an expert who pushes the limits of what the product can do.
They also talk about “engagement retention” I have to remember that metric. Makes sense. (This tracks whether users who engage meaningfully keep returning over time , driver of lifetime value (LTV), loyalty, and sustainable revenue). They also made difference between organic and paid (makes also sense).
🫱If you are interested in this topic I share here below another talk from Elena Verna focused at “Growth Loops”. I can recommend to listen to that talk as well for every product manager and designer but for your convenience I also summarized the higlights, see the link to edition 113⬇️⬇️
🫱🫱Note: this is also a smart move to have a linkedin integration, it will attract users to lovable who wants such certificate diplayed on their profile:
🇨🇳 Shenzhen a city for tech lovers (I can confirm that)
For Western minds it’s often difficult to understand what is happening in Tier-1 cities in China. This video is really nicely made and as a regular Shenzhen visitor (I will be there again in early March) I can confirm this is 100% correct. Great watch for us tech lovers and also to understand life in a Tier-1 city in China.I personally like to watch always the UX of terminals used with all those robotic things, often we can learn a lot from it as I intend to do in March again when I am in that area. I will share my experiences of course in this newsletter.
The robot delivery spot in the video, in the parc is the same I visited earlier, if you want to read more about that, see this earlier newsletter:
📺YouTube Overtakes Reddit as Go-To Citation Source on AI Search
I try always not to cite the large legacy publications like AdWeek but this time I do. YouTube is often overlooked by traditional companies, but it’s the #2 search engine and now also a big “feeder” to AI tools. AdWeek explains it clearly:
According to Emberos, which analyzed tens of thousands of AI responses over the past six months, YouTube now appears about 40% more often than Reddit as a cited social source across major AI chatbots, including ChatGPT, Gemini, and Perplexity. The data found that Google’s AI Overviews cite YouTube (which is owned by Google) in roughly 18% to 25% of eligible answers, while ChatGPT shows a similar pattern, citing YouTube in nearly 18% of responses.
Besides that a relevant YT video embedded on page makes you must more thrustworthy.
Details: https://www.adweek.com/media/youtube-reddit-ai-search-engine-citations/
🔸Guy shows op at vacancies in a creative way at LinkedIN
Last week I was at an information event on “freelancing”, just to get myself informed on possibilities. Very well organised event, and they gave lot’s and lot’s of tips.
Just sharing one of them. This guy really stood out with a little “funny” but serious picture of a guy holding a sign “available now”.
Seems it works because you see him everywhere with this sign and everyone remembers. Nice creative idea.
Event organiser (dutch only) : https://www.salesmarketinggroup.nl/
🏭 One to save and act upon for B2B marketers
One to save and use if you are in B2B. I think it’s true and it connects with many best practices I read the past 6 months. It doesn’t mean the old playbook totally doesn’t work anymore, but a focus towards demand and intent is something you should try i.m.o.
So practically I think Pierre means content needs to help customers decide, not just buy cheaper.
Example : the goal is “app downloads”. In the old playbook you go just for “installs” You might said in the old playbook : now xx discount for a download.
In the new playbook you go for contextual value based on intent. So based on user data you add value in the app: “always the best possible prices for category x (as this user always purchases from this category)”, or “we help you save time by already providing your pre-arranged basket” in the app.
If you create public content, the app is embedded in the story’s not always the main CTA. I think this is very nice to brainstorm about with your product team. You will get to questions like:
What could be a demand capture system for your organisation?
How to identify “patterns” in user data and how to leverage that?
Go read Pierres post !
🫨Clawdbot euh Moltbot: the agentic future
If you haven’t checked out ClawdBot yet, do so. The whole internet is full of it the last days, just check YouTube for many many many ideas. Here a clip from the All-in guys who also go into the topic.
As Sacks says:
This year will be the year of the personal assistant.
Google's market opportunity is enourmous on this topic.
A Shift in policy debates: Sacks suggests that the rise of AI agents will force policymakers to rethink their approach.
There is much more in the pod also with interesting information for startups and legacy organisations a like.
Try it yourself, Clawdbot know is Moltbot: https://openclaw.ai/
Full All-In Pod.
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Checkout my archive of previous newsletters if you want to read more :
This is a great throughline across very different signals: speed without losing soul, brand living inside the product, and communities that actually shape direction instead of just reacting to it.
The “brand as product” and user-driven shipping points really resonate. When building is cheap, intention becomes the differentiator. Velocity matters, but only when it’s anchored in real user energy, not roadmap theater.