Global Digital Marketing & Retail by Alex 100!

Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. Welcome back! I summarized some great links again, I stumbled upon this week.

Wow! Edition 100 !! Already! I created a habit now I can officially say! A big thank you to all subscribers reading and subscribing! It goes a long way, thanks a million! I can conclude, I really like writing newsletters on topics that interest me and I am happy also others like it!

🇲🇴 Macau: A.S. Watsons moneyback app promotion (group wide)

Unfortunately I did not win anything in Macau’s gambling venues, so I was walking a bit (dissapointed)🙃) in the old town after my gambling losses, and went into a “Watsons store”. What immediatly stood out was their “moneyback” campaign. It’s really promoted everywhere and you cannot ignore it, not even as a tourist. There are signs everywhere and they even have a “moneyback” song that is constantly played in the store and sticks in your head (I tried to record it, audio on and watch the video, I know sound quality is not good but you get the idea)

So if you want to have people download your app, do it like Watsons does:
Combine an earworm background song, play it all day long and make sure everywhere and especially near the cashier the app advantages are explained. Combine video with static bannres.

I read a bit on the app and campaign: “MoneyBack”. It is not exclusive to Watsons. It is a multi-retailer loyalty programme used in Hong Kong and Macau from A.S Watson. Watsons Macauo promotes it actively in-store, offering welcome rewards, to encourage app downloads and customer loyalty integration at the checkout(s).
Watsons is part of A.S. Watson a large group of retail brands, so they can easily do cross-brand promotions with the app and create a “group lock in” effect by offering the moneyback promotion at many of their brands. But nicely, next to the brands of A.S. Watson they also have other participants in the app including, I saw, local stores, so SME’s. I liked that!

I tried to register for the app to test it, but unfortunately I needed a HK/MC phone number and my e-sim provider did not gave me a number.

Details: https://www.moneyback.com.hk/en

🇭🇰 Don Don Donki on and offline integration in their physical store

Don Donki on and offline integration in their HK store on causeway bay

I visited Don Don Donki the Japanese discount store, again while traveling in Asia. I really like this brand. But what I wanted to share now is how they integrated on and offline in their stores.

• They actively promote reviews and also place them near products. WTF I even bought this “Mouthwash travel light hero” of which I never heard, because of the reviews 😉

• The other one, is a small monitor highlighting the USP’s of the product on the shelves it’s like a mini tell sell video with exactly the products explained that are on the shelves. Sorry that one I didn’t buy 😂

Here a video I made on the brand “Don Don Donki” one or two years ago:

⌚Tailored PM communication is what makes PM fun

This is one of the things that make Product Management fun, I think, doing it together, making a product together and win, that’s what it is all about.

Tailored PM communication and explanation is one of the things that makes the job of a PM fun, I think

🇨🇳 Promotional robot in a shopping mall in Zhuhai

Promotional robot device in Zhuhai Gongbei port shoppiong mall

I was doing a day in the city of Zhuhai, mainland China, beautiful relaxed city. The Guangdong, Macau, Hong Kong region is really great for crossborder fans so much to see and do, and so different across each border. Besides that it’s a very tech savy area.
I stumbled again (had seen it before in shopping malls in Shanghai) at a little advertising robot. So fun these robots. This was for a coffee shop promotion and they included some USB powered scent devices on the robot to attract extra attention. Of course it plays continous music😄

🇪🇪 Estonia E-government far ahead of others in Europe

E-stonia transparancy in taxes

Estonia, also called “E-”stonia is really a trailblazer when it comes to (government) digitaziation in Europe. I have written before about it. This is a great example: Estonia's government app not only shows how much you need to pay in taxes, but also how much the state pays for you. Making it very transparent where your taxes go to.

🇰🇷 Seoel: NS (Nutrition Solution) requires connection to social channels to enter store

Nutrition solution store in South Korea only enter by showing membership social channels

These pictures in Seoel, I didn’t completely understand it it’s some kind of nutrition concept store in a very industrial environment. What grabbed my attention was that
there was a sign at the shop door informing that you could only enter if you “joined the club” on social channels Kakaotalk or Instagram. Haven’t seen that before.

🇨🇳 Techbuzz China on instant retail & ultra fast food delivery

I like to follow what’s happening in China, after having lived in Shanghai back in 2018/2019. I follow it closely and travel there regularly, because I think only if you have lived or live there and have local contacts, you can really understand what is happening. That’s why I often do not like the anti China (retail) sentiment you nowadays often read online. So pay attention to this talk, a great refreshing, factual talk from

Tech Buzz China

on what’s happening in China and I especially liked the last part on instant retail. A few takeouts below, but do listen to the complete talk.

• A reason to start with instant food retail: with food retail you have a high frequency, so people open/use your app more frequently.

• Nowadays in China new smartphones are distributed via instant retail because if you order a phone, you want it now.

• Another use case: people go on holiday, don’t take a lot of stuff with them, but then, via instant retail, order everything they need when they are at their holiday home.

• Instant retail will largely replace e-commerce as we know it now.

• Lightning warehouses or front warehouses, as they are called in China, collaborate together with (small) retailers. These lightning warehouses, are shared facilities with multiple retailers, that aggregate inventory from various sellers to enable ultra-fast delivery (often within 30 minutes) in urban areas.
  Imagine a small retailer could not get instant retail profitable, because of limited SKU’s, but when they start a collaboration with JD.com and start using a ligthning warehouse where they could offer more SKU’s they became profitable.
  So you have to realize this is very different from the way of working like Europe’s Flink or Getir, they compete with local retailers, where in China it is a collaboration.

• Adapt, be fast, think about what’s coming and be prepared!

✅The definition of a use case from our Fletch friends, one to save!

The definition of a good use case

Fletch details: https://www.fletchpmm.com/

✂️Will “shortcut” make Excel fun for non Excel enthusiasts?

Now I am not a big Excel fan (but I want to be), I think this is the way forward to also for me to like Excel: “shortcut”! What a tool! Eat that “MS Copilot” 😂 Join the waitlist for testing⬇️as I did as well.

https://www.tryshortcut.ai/

That’s it for this edition. Thank you so much for reading, liking and subscribing!

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Greetings, connect via: Alex Baar