Hi readers, I am still en route, to maintain my personal goal of writing a minimum of one newsletter a week. Here is this week’s edition number 10 already.
The SEO recommendation & prioritization template in Google Sheets
I like to collect templates like this one. They are always useful. And one day you need them you should be able to grab them with a few clicks. This one is worth making a copy.
The SEO recommendation & prioritization template in Google Sheets from Aleyda. You will find the link below.
Try it yourself, direct link to the Google Sheets (make a local copy to save):
https://docs.google.com/spreadsheets/d/1HIs-6eiyggOGrB_9SYeIQczvp8aHvS_68UBZFE_8FU4/edit?usp=sharing
Speaking of SEO, I also stumbled upon this little picture and I think it is true.
I think product managers/marketers/seo-ers must dig into UX and think of ways how to brand or show “expertise” or “authority” of the product they manage or maintain. This should be embedded in every sprint.
If we all do this, the world will be a little better!
🛬 B2B squeeze landing page template
Maybe not the most beautifully designed template but it sure has most of the major elements in it, so it’s also wise to save this as a reference.
🤓A GPT that lets you build pages or apps by using natural text
This is awesome! A GPT that lets you build pages or apps by just using natural language. This completely changes things, especially for people like me, who like (and respect) code, but don’t have the patience to dig deep, and for people who like to build an app and validate it easily without too much effort in coding.
I guess to successfully use this kind of tools, it’s important to have structural skills and you need to be able to explain clearly what you want, so important to understand the jargon of UX and coding.
There is a waitlist on the app, but it’s free and you can get priority by motivating your request. The great thing is that you can also iterate on your previous entries.
You own the code, and can let human devs take over at any point. It's already version controlled with git.
Take a look at their demo video:
Get your access via:
📖A Bookpage on customer focus
As I think and very much agree, a super understanding of customers, their behaviors and painpoints is essential for having a good product, I would like to show a page of a book (full book link below)
This page is from the book:
The problem often is not that product managers or product owners don’t want to understand customers better, but often the organisation is not ready for it. This book might help you with some arguments to change your organisation.
🧑🏫The Ad Professor’s checklist for making great ads
I like (some) ads. That’s why I do not use an ad blocker even though most ads are very annoying. But not all. And yours also don’t have to be if you listen to:
The Ad Professor.
Recently I digitally met “The Ad Professor” and I would recommend subscribing to his email list. It’s very good and the professor writes newsletters with lots of best practices and examples.
The Professor’s checklist can be found here. Create a local copy to save:
https://docs.google.com/document/d/1yZU3OJH628gwUyFatplBFLDKR_JuxhnUadgn8Y8b3-8/edit?usp=sharing
A question from me to the professor: dear professor, I have a question/tip: do make a collection of ads with your vision and expertise as comments, and then create a custom GPT specifically for your this content! That would be highly valuable!
🇰🇷 Digital Nomad Visa for South Korea
More and more countries are introducing digital nomad visa’s. Good news for Korea lovers. A nomad visa is coming up.
🎨Midjourney v6 is out: enhanced text integration in images
Midjourney v6 is out for paid subscribers. In earlier versions requesting text into images, often resulted in blurry or strange texts. Now with version 6 this is hugely improved. Lot’s of pictures can be found online, generated with midjourney v6, with real photorealistic branded images. Even if you do not have a subscribtion, check it out because this might affect you as well.
Imagine in the near future how easy it will be for people to play with their favorite brands, or if you are less satisfied with a brand, to generate viral negative branded images.
But this also helps organisation generating easily all kinds of branded product images to be used at own or paid media.
More details in this video on the new midjourney features.
📈Fletch: messaging architecture for horizontal product led growth startups
Fletch often has these great infographics, like the one above, including examples. I like to share this one as they explain:
Founders trying to market horizontal products quickly run into issues when trying to succinct describe their product on their website.
They often
Try to speak to every persona at the same, which results in broad uncompelling messaging
Use rotating value props/personas, which puts the mental strain on the visitor to wait and see if they see their title represented
Stay extremely broad and ambiguous... which causes visitors to immediately bounce
Loom provides a great alternative structure that optimizes clarity and relevancy
Persona-agnostic Homepage
Extremely high-level overview of what the product does and how it works
This helps you understand the product in a 10 second scan
It builds enough intrigue for you to click a sub-page
Persona-Based Sub-Pages
Speaks to the specific context of each individual persona
Extremely clear and based in my real-life context
Removes all cognitive load — you're telling me exactly how the product helps ME
🎅Crappy design; christmass ball
Well, as it is (almost) Christmas. Lets end with a crappy product design image. A Christmass ball, done so wrong it is art.
Thank you for reading,
Alex