Global Digital Marketing & Retail by Alex 40
Global Digital Marketing & Retail by Alex 40
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. Welcome back! I summarized some great links again, I stumbled upon this week.
⚡Energy: Greg Eisenberg & Chris Hutchins Share Energizing Insights in This Podcast!
I get energy from those entrepreneurial, life-hacking stories. To think of ideas and possibilities. To force yourself to be more creative and to think in opportunities. This podcast, with Greg Eisenberg and
made me do exactly that. It also encouraged me to continue writing this newsletter.Some key takeaways:
There's a huge opportunity to create high-end, expensive educational apps and services. Chris mentioned a reading app for kids that costs a wild $500/month. Interestingly, you can buy the book version for just $17. This highlights the potential to turn personal skills into valuable digital products or just to convert books to digital products.
I, like many others, have often thought about a service that quickly helps people when they're stuck with software tasks. Chris nailed it when he said, "There is a person that knows how to dial in the settings on a Sony camera... there is a person out there who would like to make $50 to spend five minutes answering these questions and I just don't know where they are, who they are, or how to connect with them." This problem is still not solved, AI only does this partly.
With the global workforce at our fingertips, we should think globally and come up with innovative solutions. The speakers mentioned many great ideas on how to do this.
One key takeaway was the importance of targeting a narrow niche and creating digital content or services based on proven expertise. For instance, instead of a general course on credit card rewards, why not launch a course on how to use miles and points specifically for travel to Japan? This focused approach can make a significant impact.
Chris also highlighted the irreplaceable value of human interaction in learning and personal development. "If I want someone to teach me how to play guitar, there needs to be a certain amount of taste... and also, you talked about accountability. I will feel more accountable to another person than I will to a robot, always."
They talk about a great idea, “onboarding services”. Can be done remotely also in a perfect way. I very much like that idea, it is always nice to make people enthusiastic on possibilities and to be a domain expert.
Lastly, if you're really interested in personal finance, for example, start by working with someone who already has an audience. "You could start a podcast, write a newsletter, or build a spreadsheet template. But you could also find a personal finance creator who has an audience and offer to help them run their newsletter or other projects. This way, you can get the experience and later build your own thing.”
💵Coupon Chronicles: From Historical Savings to AI-Driven Deals
has written an article/substack dedicated to coupon history and future. A must-read to prepare your product or service for a possible future, because if you understand the past, you understand the possible future and how you can take advantage of what is coming…
This might seem weird right now, but I think we will simply have various flavors of companion friends, some who help us with specific tasks (and who are obviously going to recommend products— as ads in a podcast commercial might), and friends who are highly engaging and mostly non-commercial in nature. Sometimes I talk to a gym trainer companion who I know will plug the occasional nutritional products, and other times I talk to my funny gamer companion who tells me about the best new games.
Companions could facilitate loyalty programs. If they keep long-running state and have large context windows, they can cross-sell products based on an understanding of your likes/dislikes, just as a travel concierge might keep you on the same chain of luxury hotels based on price and otherwise. If they are able to share some of your data with other AIs, perhaps they can do a real-time negotiation for you that keeps you sticky as a customer
📘Bookmark tips for product managers or product owners
George from productmanagement world, created a great list of product management tools
I have copied them here below:
Gummysearch. It helps you create niche audiences, find fast-growing Reddit’s and see in great detail what their pains are. Paid but can be worth it.
Leanstack. A platform and set of tools designed to help entrepreneurs, startups, and business owners build, validate, and scale their business models. The free tools allow creating multiple lean canvases + a quick traction modelling tool that can help set your GTM goals well.
Loopy. Loopy can be particularly useful for product owners in various ways, especially when it comes to visualizing, understanding, and communicating complex systems and processes.
Innovation Wiki. Wow, this is a very nice one! A Wiki filled with innovation methods, book recommendations and much more. A true central place for your innovation knowledge. Before you organize a workshop or craft a strategy, check here first!
Almanac. This is an awesome one. 100% open source templates, including many for product owners. Very cool!
ProductManagement world. (from George himself). Large Notion database of files for product managers or product owners. Paid though, but I think George has put a lot of effort into it, and it is a great source of information.
Quillbot. Have you ever written a lengthy post on Slack or Teams and didn't have time to edit it? QuillBot can help as an extension. While ChatGPT can partially assist with this task as well, QuillBot seems particularly convenient and might get you done things faster.
Via : https://twitter.com/nurijanian
🇵🇭 Kamusta, Savings! NYC Restaurant Hires Virtual Cashiers from the Philippines, Expands to Japan via Zoom
There was quite some buzz on the internet over a restaurant in New York, that uses virtual cashiers to take the order. The thing is that these virtual cashiers are from The Philippines. New York City minimum wage is $16 per hour, but these virtual cashiers from the Philippines only cost $3.75 per hour.
The company is now also expanding to Japan. Yes, they just use Zoom, check out the video below, it’s in Japanese but easy to understand the concept.
📖Rethinking Global Content Marketing: The Power of a Decentralized Approach
I am browsing through a book that’s been on my bookshelf for a long time. It’s about Global Content Marketing. The screenshot might be useful. It highlights the 4 P’s for global content marketing: Plan, Produce, Promote, and Perfect. It also emphasizes that in a multinational company, the main office does not always have to dictate the content marketing. In some ways, it is better to have a multinational team (not necessarily located in the main office) responsible for it. This approach leverages local insights, enhances collaboration, and can lead to more effective and relevant marketing strategies.
Details: https://www.amazon.com/Global-Content-Marketing-Customers-Worldwide/dp/0071840974
🇰🇷 🌏Omni-Branding and SFU (strong, favorable, and unique) framework
A while ago I did an online course on the Yonsei University on international marketing, with a focus at Asia (as that is my particular interest). It’s about the differences between the countries and how to use this in your international strategy.
I like to share this here for easy access for everyone working or interested in international marketing.
Omni-Branding is a method that uses well-known ideas in brand management and marketing, looking at a brand from different angles like region, country, company, and brand. It helps understand how a brand is seen at all these levels.
SFU (Strong, Favorable, and Unique) Branding is a structured method to assess and leverage brand perceptions.
Details in the full course, I can recommend subscribing and following the complete course: https://www.coursera.org/learn/intro-international-marketing
🇺🇸 Parcel delivery Wall Mart via drones in Texas getting popular
Walmart will begin delivering your packages to you within 30 minutes with their new drones. Walmart is taking a giant leap in retail innovation with its expanded drone delivery service, now reaching over 30 municipalities in the Dallas-Fort Worth area.
“Customers will have access to a broad assortment of items from Walmart available for delivery to their home in just minutes,” Prathibha Rajashekhar, Walmart’s senior vice president of Innovation & Automation, said in a press release detailing the company’s drone expansion in the Dallas Forth Worth (DFW) area. “Drone delivery is not just a concept of the future, it’s happening now and will soon be a reality for millions of additional Texans.”
The popularity of this delivery method is evident, with regular customers averaging two to three orders weekly, demonstrating strong consumer acceptance and repeat usage.
Maybe in 10 years, available in Europe.
🎨UX Research Cheat Sheet
Excellent UX Research Cheat Sheet!
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.
That’s it for this edition.
Thank you for reading,
Alex