Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans. IN this edition: Chinese Holidays Calendar 2025Fletch: cheatsheet “ways to segment your market”Behavioral Science: Chipotle study, the power of surpriseTime for a brand smile: Great brand nameIndia: 5star university campaignIndia the ONDC framework and international e-commerceNEOM: a partially glass-bottomed hotel set within a 450-metre long bridgePowerful ad: use online reviews to let people know where your service is NOT for.