Global Digital Marketing & Retail by Alex 26
Global Digital Marketing & Retail by Alex 26
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans.
Welcome to edition 26 of my newsletter. I try to write one newsletter a week with updates on international e-commerce, marketing, and product management. When possible “with a smile” 😊. Enjoy reading and please subscribe if you like it.
📼Sora: when will we be writing our own TV series and getting paid for it?
In case you missed it, Sora was released. OpenAI’s text-to-video model and all the internet went crazy. It creates stunning video clips just based on a few lines of text. With these advancements maybe this will be true in a matter of a few years:
Write your own tv series via a prompt and invite others (and get paid) to watch it.
https://twitter.com/_Borriss_/status/1758962169041801630
💪New sources of revenue: AI companies seeking training data
Reddit apparently signed a contract worth 60 million dollars allowing an unnamed AI company to train its models on Reddit's content. Now I am very curious about which data is involved. Reddit publicly availabla threads, might -unintentionally- have private/public data. Reddit’s data in buckets:
Publicly available: This includes posts, comments, and profiles that are not marked private. This kind of data is generally not considered "personal" as it's intended to be public.
Private data: This can include private messages, direct chats, and personal information users share in comments or profiles that are marked private. This data would be considered personal.
Metadata: This includes information about how and when content is created, edited, or interacted with. It can be personal if it reveals user habits or identifies individuals.
Curious how this works out and which data is used to train the AI model. But also interesting as these are new sources of revenue, companies might want to mention the use of data by AI training models in their privacy policy or create a toggle on allowing you to share your data with training models or not.
🇹🇭Thailand: cooking with Poo
Thai people often have very long names and they often create shorter names for daily everyday use. It is important to check your Thai short name in an international context though, before you publish a book 😀
🇨🇳3,2,1: Zheng Xiang Xiang
In case you take one week to finish a to finish a product review video. Take a look at Zheng Xiang Xiang who makes millions a week by just showing 3 second product reviews. There's always an opportunity to do things a little differently and to challenge traditional methods.
🌴KPI Tree: a great example worth saving
A KPI tree is a visual tool used to organize and understand the Key Performance Indicators (KPIs) that matter most to an organization or project. It helps connect high-level strategic goals to the specific actions and measures used to achieve them. Imagine it as a roadmap, where the destination is your overall objective and the branches represent the different roads you can take to get there. Now Carl Vellotti (who I follow as he usually has great examples on product management) shared this KPI tree. It’s worth saving and very useful for all product managers or e-commerce specialists.
Blue: overall KPI goal
White: non-metric components of those above
Blue light: = concrete metrics to measure white
Yellow: specific ideas to influence metrics
🇨🇳 Kindness is a great advertisement
A few years ago, I was wandering through the Longjing tea fields in China, when I spotted this hand-drawn sign: "Come to my home, drink fresh Longjing tea please" Ignoring fancy ads, I followed the invite. A family smiled and poured me a steaming cup of current-season Longjing tea. Honesty won, reminding me that sometimes, simple kindness and honesty, is a great advertisement.
That’s why I share this picture, I took that day. If you are in the area, Longjing is a great place to visit. It’s near Hangzhou not far from Shanghai and next to tea fields there is also the famous West Lake.
Hangzhou is also a strong tech capital with giant companies like Alibaba and NetEase. Lots of reasons to visit.
That’s it for this edition. Hope you enjoyed reading!
Thanks,
Alex