Global Digital Marketing & Retail by Alex 23
Inspiration from across the world for retail enthusiasts, e-commerce professionals, marketing lovers and technology fans.
A new edition of Alex News Newsletter. I would say grab a cup of coffee and read this week’s edition.
🤖ChatGPT prompt builder
Sometimes simple things are great ideas.
This is the ChatGPT prompt builder. Fill in the questions and the tool generates a prompt for you.
https://mitenmit.github.io/gpt/
🧑💼Future of work report Microsoft
Microsoft released the Future of Work report. We have come a long way, since Steve Balmer’s famous “developers” speech.
I am testing also M365 on MS Teams with CoPilot in a corporate work environment with lots of documents. There is quite some work to do with integrations (Jira/Confluence) but also on Microsoft’s software.
For now, in a corporate environment, in my experience, it works limited, if I compare it to Google Bard, which is really so much faster, and also more complete in its answers.
You can access the full report via the link below, I will highlight a few bullets on AI:
73% agree that Copilot makes them faster.
85% said it would help them get to a good first draft faster.
72% agreed about spending less mental effort on mundane or repetitive tasks.Most early studies have found that new or low-skilled workers benefit the most from LLMs. Less skilled workers improved by 43% vs more skilled who improved by about 17%.
Analyzing and integrating AI-generated information may become more important than searching and creating information. Skills not directly related to content production (leading, social interactions, trust issues, or emotional awareness) may be more valuable.
A larger chunk of LLM-based searches is complex (36% of them) than traditional searches (13% are complex).
Modern office knowledge is in chats, not documents but applying AI over employee chats is tricky.
https://www.microsoft.com/en-us/research/uploads/prod/2023/12/NFWReport2023_v5.pdf
✔️Validation tip: use loom as a validator
Depending on the product you sell, Loom can be used as a validation tool, to see if there is demand, or just as a sales lead generator. Found this tip on Twitter X, worth saving as a reminder.
Record a Loom jam-packed with value
Request email to view loom
Share Loom link on social or paid ads
Get thousands of emails
You now know there's demand for your product
You can add a call-to-action button with a URL within looms
Via: https://twitter.com/gregisenberg/status/1751622272140378488
➡️Hospitality Highlights January 2024
Dawn Gribble has published a nice list of hospitality highlights in January 2024. As always it is a great source of information and when I read it, it generates lots of ideas in my mind that (hospitality) companies can use:
🗡️Headless CMS an introduction
I’ve worked with a headless CMS and also with many traditional CMS systems. The traditional systems are (much) easier to use, but it is important to understand the concept of a headless system. In many cases, this might be a solution you need for a more future-proof CMS.
This well-written (beginner) article on headless CMS systems, advises on what to pay attention to.
The information can of course also be used to double-check your current CMS system’s capabilities on SEO.
It’s worth pitching headless SEO to the decision-makers in your organization if:
You need a more flexible approach to content deliverability.
You’d like total control over every on-page and technical SEO element.
You’d like to unlock omnichannel marketing capabilities.
You need a more scalable solution for content publishing.
You’d like to deliver better user experiences on your front-end.
You’d like to better segment content by locale or language.
https://ahrefs.com/blog/headless-cms-seo/
🔍Set the benchmark search & discovery
Amazon released RUFUS in the US (For a selected group). It’s an AI search and discover experience on the app. The new chatbot is trained on Amazon’s product library and customer reviews, as well as information from the web, allowing it to answer questions about products, make comparisons, provide suggestions, and more.
In my opinion, they set here a benchmark. This will massively change the search and discover experience, increase the first-party data with a lot of new information, integrate advice, customer support and selling and when done right it will also attract new customers.
It’s not only Amazon in China, Tmall and Taobao already for a little while have “Dianxiaomi” live and the new version will be live for everyone in june.
https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
🍏Apple: respect for that
In case you missed it, the Apple Vision Pro unlocks a lot of use cases.
The device is really good at spatial understanding, which means the device's ability to perceive and interact with the real world in three dimensions. In other words, you can pick up things put them in a place and they stick there. Or you can glue things on top of products and they stay there. Spatial understanding will change the way we interact and compute a lot. Imagine all the commercial possibilities on personalized advertising while you commute, or just simply when you are in an airplane you get the movie you watch on a huge, huge tv screen above you (that is not actually there).
People are building use cases for the device (some already available), and I will upload here a few videos I found, to give some understanding and let your brain think about your own use cases:
Purchasing a Tesla
Let it rain in your house
A weather app, free for all early adopters
https://apps.apple.com/us/app/seasons-immersive-weather/id6468994506
Cooking help (or help you with anything in your house, like plumbing, etc)
Wow, watching Formula 1 this way will be awesome
Apple Vision Pro Deep Fake App
This one is going to save lots of relationships 😂
Thats it for this edition.
See you next edition,
Alex
Thanks Alex! (ps Highlander is one of my all-time favourite films!)